Great Fit Is About Great Tailoring
You put more emphasis than ever on your
lifestyle habits, budget, and personal
image, and as such your suit needs to fit so
much more than just your body. Studio
Italia suits answer this dilemma, giving rise
to confidence for men of all ages, shapes
and sizes.
Designing such multi-generational fitting
suits is an art form few brands can stake a
claim to. It is an art form of pattern design,
tailoring and an inherent sensitivity to
modern style that comes only from decades
of experience.
Feeling good comes from looking good and
the fit of your suit plays a crucial role in this.
Blending traditional tailoring methods with
21st century technological processes Studio
Italia is a brand known for its superb fit.
Research conducted by Australian Wool
Innovation found that fit is seen by
consumers as the most important aspect
when buying clothes, closely followed by
price. As a brand renowned for combining
fantastic fit with a great price, it’s a
no-brainer to see why Studio Italia continues
to be so successful.
Studio Italia fits your budget like never
before, because they are a result of the
New Luxury phenomenon. They offer quality
fabric and tailoring usually reserved for
exclusive, luxury designer brands, at half
the cost. Such accessibility in tumultuous
times is a smart fit for anyone’s budget.
Unlike when Studio Italia was launched,
many more high-end international designer
brands are available throughout Australasia.
Consumers are now able to compare
garments in person, and in many cases see
the quality of Studio Italia suits is just as
good as those luxury designer brands. The
difference is in the “quality/fit/price”
formula, a formula Studio Italia continues to
use with success.
A September 2008 survey by DNR – the
well-respected American men’s clothing
industry magazine – found when buying a
suit, fit was far more important to consumers
than style. Ultimately, style comes out of
fantastic fit and this is why it is so important.
In this era of globalisation, Australasian men
need to stand out on an international playing
field. Life is hectic and we need a suit that
moves with us, offering the versatility,
comfort, and design to fit our lifestyles.
Studio Italia’s fit is constantly evolving,
designed to fit the wants and needs of men
throughout Australasia and New Zealand,
with the style and quality of Italy’s best
tailors in mind.
Berkeley Apparel’s Marketing Director,
Robert Morris said, “The Studio Italia brand
has grown considerably from its humble
beginnings. It is no longer only considered a
strond national brand; it is now an
exceptional New Luxury brand with an
international feel and flavour.”
The genesis of New Luxury is combining
technical, functional, and emotional elements
within the brand. The fit and feel of the suit
leads to an emotional advantage. That is,
looking and feeling great in Studio Italia.
Morris went on to say, “Excellent garment
fit resides in the heart of Studio Italia. We
don’t make compromises or take any
technical short cuts when it comes to the
fabric, tailoring and interlining because all of
these elements influence the fit.”
“Men of all ages feel great in our suits
because they are inherently comfortable,
and comfort is determined by the fit.”
He concluded, “One hundred years of
tailoring experience has shown us time after
time, when it fits right it feels right.”
Fit is more than just the shape of a garment.
It’s about quality, style, confidence and
versatility; all this at a price that fits your
budget.
What’s not to love? |
